India's direct-to-consumer (D2C) market is experiencing significant growth, as highlighted in a recent article by Debleena Majumdar in the Economic Times. The article outlines the surge in demand for mid-level talent, driven by technological advancements and consumer diversification. Having read the original piece, here's my perspective on the strategic acquisition of mid-level talent and how companies can attract key professionals by delivering actual value.

In the dynamic field of recruiting, retention, and engagement, there is a prevalent but flawed approach many organizations adopt: skills-based hiring. As an expert in this area, I, Henry Biemann, assert that you should never hire solely for skills