India's direct-to-consumer (D2C) market is experiencing significant growth, as highlighted in a recent article by Debleena Majumdar in the Economic Times. The article outlines the surge in demand for mid-level talent, driven by technological advancements and consumer diversification. Having read the original piece, here's my perspective on the strategic acquisition of mid-level talent and how companies can attract key professionals by delivering actual value.

Employee engagement is at a critical low. According to the 2024 Engagement Report from People Element, only 56% of employees are engaged. If you're a senior leader, this isn't just a statistic; it's a wake-up call. Disengaged employees cost the global economy trillions and drag down your company's performance. But here's the good news: you have the power to change this.